Communicating Your Role to the Community

According to Elton Consulting (2008, cited in Savery & Chastel (2009)), the public’s image and understanding of planning is poor. The development industry and the community in general tend to perceive Development Assessment as a process for preventing development. Furthermore, when planning is considered, the public tend to focus on perceived failures of the development assessment process, rather than the positive role that planning plays in promoting good development outcomes. For these reasons, it is important to communicate your role as a Development Assessment Planner in a positive light to the community.

Savery & Chastel (2009) summarise some common themes that emerge around planning and planners that may assist you to communicate the benefits of planning to the community:

  1. Good planning leads to sustainable places to live
  2. Planning creates places of quality
  3. Planning has demonstrated value
  4. Planners manage change in complex built and natural environments
  5. Good planning champions the public interest

They also note what occurs when no planning or ineffective planning occurs:

  • Conflicting land uses
  • More congestion on roads
  • Suburbs without adequate services
  • Lack of open space
  • Loss of natural environments
  • Unsafe areas for pedestrians

The table below provides some ideas that may assist you to communicate your role to different audiences.


 
Reference: Savery, N & de Chastel, L (2009) ‘The Importance and Value of Urban and Regional Planning’, Australian Planner, Volume 46, Number 3, pp. 6-9, 2009.

How do I communicate my role to a member of the public?

It is important to communicate your role as a Development Assessment Planner in a positive light to the community.

See Communicating Your Role to the Community for more information.